Sean Conway, '2014 Adventurer of the Year' was chosen as The Beard of London by Time Out Magazine this week. The 33 year old action man's beard took pride of place on the cover of this week's Time Out. The cover photo was shot by the fabulous Brock Elbank to coincide with his Beard Exhibition at Somerset House which features portraits of more than 80 beards. Sean is an extreme endurance adventurer and is the only man in history to have swam the length of Britain - over 900 miles. He has previously cycled the length of Britian (1300 miles) and plans to finish his Great British Triathalon in 2015 by running the length of the Country. To celebrate his achievement; his fabulous beard; and the fact that it is 'nearly' Spring; Time Out Magazine approached Maddocks Farm Organics for some British Edible Flowers to adorn his beard for the photoshoots. I think you will agree that the results look fantastic. As an adventurous man I asked Sean on twitter (who is sporting a flowery new avatar!) if he has been brave enough to eat some of the edible flowers. He laughed and said that he'd tried them but that they were covered in hairspray by the end of the shoot! We think he looks bloomin' gorgeous!